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Getty Images One of the best feelings as a salesperson is when you knock the first meeting out of the park. You impressed the client; they loved the product, and may have given you the verbal commitment. Soon after, you find out your potential client went with your competition instead.
How can someone have appeared so sold then not go through?
Unfortunately, this happens to salespeople all the time when trying to close deals. While there are many reasons for this, a big cause is the fact that not enough people focus on the follow up.
Following up with your client after a great meeting is how you stay in control. You can make sure the deal stays on track, and that your prospect remains bought in.
Here are some key points to remember when following up on a sales meeting. In the rare case the customer immediately wants to sign a deal, I want to be prepared. A nice move that works after is sending an email with all the information and contract you passed out at the meeting.
Another good idea is to send mockups of your product and customer testimonials as well. I like to think that if my potential client wanted to tell someone about my product, all the info they would need would be in my follow up email. A key example is an FAQ. This drains your time and adds unnecessary barriers to closing the deal.
Instead, whenever a client asks you a question, write it down.
Add it to a master list FAQ, then send it out in your follow up email. This makes it easier for the customer to review points from your meeting and they can share this with others if need be. A great way to do that is to highlight the key points in a follow-up email that triggered your customer to buy.
When you catch those reactions, write down those words during the meeting. Now you know what key phrases need to be in your follow up email to keep the energy going to get the deal done. If you are unable to do this, you risk the prospect looking at other options.
By doing this, it builds mutual trust and your prospect will have a much easier time liking you. This is a perfect tactic to use in your follow-up email or call. Go back through your meeting and find an important statement that you and your customer agreed on.
Then in your follow up, restate how aligned you are on that point. This will go a long way in your buyer believing you are the right person to work with, and it gives you an advantage. Why consider other buying options when the seller and I have the same vision in mind? People want to buy from others who share similar viewpoints.
By restating the similarities you have in the follow up, you make it much harder for your client to walk away from you. Nov 12, More from Inc.After a successful and events in Seattle, Writing Day Workshops is excited to announce The Seattle Writing Workshop — a full-day “How to Get Published” writing event in Seattle, WA on April 28, This writing event is a wonderful opportunity to get intense instruction over the course of one day, pitch a literary agent or editor (optional), get your questions answered.
When you are applying for part-time positions, you should follow the same procedures as you would if the position was full yunusemremert.com means writing a thoughtful, well-crafted resume and cover letter. By restating the similarities you have in the follow up, you make it much harder for your client to walk away from you.
Published on: Nov 12, More from Inc. Follow-up letters provide a platform for continued communication and are an effective way of consolidating a real relationship between you and the recipients. A follow-up letter is important in the early stages of a business relationship as it gives you an opportunity to reintroduce yourself and reconnect with the recipient.
Leaving your job while keeping your clients will require a great letter and even better timing. Writing the announcement letter for your new position is undoubtedly an exciting endeavor. If you hope to bring your clients along, focus on the content of your letter, the optimal timing, and follow-up.
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